El Asalto Definitivo. A new venture by Solo Gozar

This multi-platform trailer was created to introduce El Asalto Definitivo to new YouTube subscribers, showcasing the vision behind the project and welcoming both existing and new audiences to Solo Gozar's Hip Hop community.

I began working on this project as Video Producer & Art Director, my collaboration with the Madrid-based streetwear brand began at the inception of El Asalto Definitivo, where I worked alongside a multidisciplinary team to help shape its visual identity. I was responsible for designing and producing the entire motion graphics identity, establishing a cohesive visual language across the expresion of the brand. As the project evolved, I also provided couching and mentoring to all contributors, to ensure production standards will be kept.

Currently, I am working mainly as YouTube Content Manager for the project, analysing the channel’s performance and testing new formats to improve retention. Defining content packaging. Building systems for asset management and communication workflows. I am also leading the creative direction of the official YouTube channel. Overseeing the team and project needs by providing detailed feedback and guidelines to resolve and prevent common errors.

Every now and then I direct, film, edit and package content for YouTube and Instagram, helping the brand grow its presence across both digital platforms.

The selected work below are some examples of video content I have produced including the entire production and post-production pipelines: lighting and recording on location, editing, color grading, motion graphic integration and thumbnail design.