Gartner Digital Markets (Selected Work)

Working as Senior Video Producer and Editor I led the video production efforts at Gartner Digital Markets (GDM) for three years, being part of a global Creative & Brand team working in the EMEA and APAC regions. This role required the ability to produce assets easily editable and adaptable to market-specific needs. In addition, at GDM I worked with four distinct brands (one B2B and three B2C). As you will be able to see below, during my time at GDM I produced a large variety of assets, from localised marketing campaigns and employee-driven branded content to performance marketing ads in the APAC and EMEA regions.

BRAND. CaPTERRA
duration. 02:20
CATEGORY. branded content series (OUTREACH)
responsibilities. camera operation, editing, motion graphics, COLOR GRADING

Software recommendation video series initially produced for the German market running across LinkedIn, Instagram and YouTube. It was filmed on location at the company office and it provided a 10x ROI. The initial ten-episode series was so successful that it was replicated in other markets (Japan, UK and France).

BRAND. GARTNER DIGITAL MARKETS
duration. 01:17
CATEGORY. branded content (COMPANY CULTURE)
responsibilities. camera operation, editing, motion graphics, COLOR GRADING, SOUND DESIGN

Building brand trust by turning recurring company culture events into impactful content. The video includes a voice over from an employee providing meaningful context and genuine impressions that align with brand values. The production of this type of content is particularly efficient as it takes place in real locations with in-house employees as the main talent in a given timeframe.

BRAND. GARTNER DIGITAL MARKETS
duration. 01:29
CATEGORY. branded content (COMPANY CULTURE)
responsibilities. camera operation, editing, motion graphics, COLOR GRADING

This video is part of a short mini series providing a behind-the-scenes look at the Creative team’s handcrafted production processes. This type of employee-driven content takes rehearsed scripted interviews and transforms them into entertaining, engaging and sharable portraits of company culture.

BRAND. CAPTERRA
duration. 01:50
CATEGORY. PRODUCT (EXPLAINER)
responsibilities. editing, motion graphics, SOUND DESIGN

This explainer video was produced in-house entirely supporting the launch of a large multi-channel brand awareness campaign targeting North American audiences. The product walkthrough needed to be dynamic and agnostic as we did not want to make direct reference to any other brands, products or services.

BRAND. SOFTWARE ADVICE
duration. 00:20
CATEGORY. PERFORMANCE MARKETING
responsibilities. editing, motion graphics, COLOR GRADING, sound design

This video is part of a multi-platform performance marketing campaign launched with two variants addressing different customer pain points. Each video was optimised to best suit platform requirements including the use of square and vertical aspect ratios and the inclusion of on-screen captions. In this case I had to integrate motion graphics (ie. notification alerts, website UI) into stock footage which needed to be color graded.

BRAND. GARTNER DIGITAL MARKETS
duration. 01:53
CATEGORY. PRODUCT (EXPLAINER)
responsibilities. editing, motion graphics, SOUND DESIGN

This campaign was introducing a newly launched feature and was directed to both current and new users of the service. Instead of featuring UI elements, the concept behind the video was to convey the messaging through a more dynamic and conceptual visualisation.

BRAND. capterra
duration. 00:15
CATEGORY. branded content (OUTREACH)
responsibilities. motion graphics

Recurring video series promoting monthly updates. This project required the production of an editable motion graphics template which would allow for extremely efficient update and iteration. The template was designed in After Effects and iterated using Adobe Premiere on a regular basis.