La Luz Azul. By-weekly Product Recommendations

Social-first video content for Instagram published on a by-weekly basis. This series was designed to build brand awareness around the business and its founder, as well as increase brand reach and impact sales.

This project required me to produce an entire set of motion graphic assets hat adapted the pre-existing static brand expression. I worked across the entire video production process from pitching the format to the client, to filming, editing and color grading. The motion graphic design was done using Adobe After Effects, while DaVinci Resolve was used to create a color correction LUT for the whole series. All videos were edited on Adobe Premiere.

The format was inspired primarily by FILMIN’s Weekly Recommendations, where the founder of the business himself introduces new releases in a natural straight to camera deliveries. We adapted the format and shortened it to ensure high retention.